FIND ACTIONABLE TIPS, TOOLS AND PROCESSES IN THESE CAREFULLY CURATED
Creating a great company culture is an ongoing journey, not a happy accident. It requires strong, consistent leadership to set the tone, champion essential skills, and cultivate an environment where everyone thrives.
Leading by Example
Good leaders embody the company's core values. They demonstrate emotional intelligence, clear communication, and a commitment to accountability. For instance, I coached a CEO at a tech startup who exemplified transparency by sharing quarterly financials and strategic plans with the entire team. His openness fostered trust and set a high standard for integrity within the company.
Conversely, avoid leaders who preach values but don't practice them. Actions speak louder than words, and hypocrisy erodes trust. One of my quotes is “You are the culture” - it doesn't matter what you tell your team to do, it is who you ARE that they will respond to.
Fostering Open Communication
Great leaders create a safe space for open communication and feedback. They actively listen to employees' concerns and ideas, building trust and fostering psychological safety. One CEO I worked with held regular town hall meetings where any employee could ask questions directly. This practice not only made employees feel heard but also surfaced valuable insights that improved company operations.
On the other hand, leaders who shut down communication or punish honest feedback create a culture of fear and hinder innovation. I worked with another CEO who wanted to host town halls but was constantly avoiding stepping into that role. They were getting postponed…We worked together on getting deeper into what was blocking him to be visible and seen by his team. Does this resonate with you? If you are hiding from your people, they will know it at some level and as a result, they will not feel connected to you and your company, nor committed to your desired outcomes. Worst case scenario? They won't have a pinch of loyalty and might leave you and take your business with them, and all of that when you least expect it.
Empowering and Developing Talent
Exceptional leaders empower their teams by providing autonomy and opportunities for growth. They invest in professional development programs, encouraging employees to take ownership of their work and pursue continuous improvement. A retail industry CEO implemented a mentorship program that paired junior employees with senior leaders. This initiative led to a more engaged workforce and accelerated career development.
Leaders who micromanage or hoard knowledge stifle creativity and hinder employee growth, and as a result, slow down the company's growth. In today's economy revolutionized by AI, competition is high, and the culture is proven to be a crucial element in your survival.
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Recognize and Reward the Right Behaviors
Recognize and reward employees who embody the company's core values and demonstrate a strong work ethic. This reinforcement motivates others and promotes positive behavior across the organization. For example, a manufacturing CEO I coached started a monthly recognition program where employees nominated peers who exemplified core values.
This initiative boosted morale and encouraged a culture of appreciation. Leaders who fail to recognize and reward positive contributions demotivate employees and hinder engagement. The genuine practice of appreciation and gratitude might be the single most important thing you can do to attract and keep the right people.
Building a Culture of Trust
Good leaders build trust by being transparent, keeping promises, and following through on commitments. This creates a secure environment where employees feel comfortable taking risks and striving for excellence. I helped a CEO in the hospitality industry establish a "trust bank" concept, where consistent follow-through on commitments built a reservoir of trust that could be drawn upon in challenging times. Leaders who are dishonest or break promises erode trust and make it difficult to achieve goals.
Your company culture is the lifeblood of your organization. By focusing on these elements and fostering essential skills, leaders can create a thriving workplace that empowers employees, attracts strong talent, and propels the organization towards success.
If you enjoyed this article, and found it useful, please share it with your network. I also invite you to visit my website www.paulinastankiewicz.com or find our more about our offers: https://offers.paulinastankiewicz.com/programs
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Think and Grow Rich by Napoleon Hill
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No Bad Parts by Dr Richard Schwartz
As a Man Thinketh by James Allen
How I raised myself from failure to success in selling by Frank Betger
5 Languages of Love by Gary Chapman
Never Split the Difference by Chris Voss
Psycho-cybernetics by Dr Maxwell Maltz
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